Best Cross-channel Marketing Campaign
Any multi-channel or omni-channel marketing campaign which involved managing a brand's exposure across social media, mobile apps, websites, email and/or word-of-mouth recommendations while providing an integrated, consistent experience of the brand.

Best Digital Brand Strategy
Any online advertising campaigns with a clearly executed and insightful brand strategy.

Best Digital Integrated Marketing
Any digital marketing campaign which was executed across multiple digital channels and platforms in a seamless, integrated and coherent manner

Best Display Campaign
Any campaign which emphasized the use of digital banners, buttons, pop-ups, videos or any other form of web display to promote an idea, concept, product, service, offer, etc. and helped the marketer in achieving the desired targets.

Best Execution of Performance Campaign
Any campaign based on measurable results which was publisher/network/agency led and devised, created and delivered either completely internally or through a collaboration of parties that enabled them successfully manage expectations whilst adding incremental or innovative sales value thereby achieving goals.

Best Multilingual Campaign in Bharat
Any multilingual non-English campaign for Bharat improvised as per the region & successfully broke the language barrier with art and appealed to the audiences in a minimum of 2 or more than two Indic languages is the best fit for this sub-category

Best Online Interactive Marketing
Awarded to the online campaigns and brand initiatives with interactivity at the core of the idea. While the overall initiative may have multiple touchpoints (including mass media and on-ground activations etc.), to be eligible in this category, it is mandatory to have an online interactive technology as the lead aspect of the program. This could include innovations in content, branded utilities, digital assets, games, social media programs, conversation handles, etc.

Best Search Marketing Campaign
Awarded to the search campaign which aimed at using search engine(s) for promotion of a product/service/ event or for any other marketing activity and achieved great results in terms of number of clicks, visits, registrations and/or transactions.

Best Use of LinkedIn
Any creative and innovative activity performed which exemplifies efficient use of LinkedIn in the holistic sense as ancillary to an advertising or a marketing campaign

Best Use of MarTech
This category aims to acknowledge outstanding achievements using martech to execute highly effective marketing campaigns. Recognizing excellence in leveraging technology for highly successful campaigns, submissions must articulate program objectives, showcase technology's role in maximizing results, and highlight seamless integration with other channels.

Best Use of Meta
Any creative and innovative activity performed which exemplifies efficient use of Meta in the holistic sense as ancillary to an advertising or a marketing campaign

Best Use of Native Advertising
Awarded to the brand or agency who has established the most innovative and effective use of interactive advertising using content creation, creative execution, and user engagement. The advertisement should be unique and native to the content on which it is integrated.

Best Video Campaign
Awarded to the video(s) used in a campaign and made for online distribution. Entrants will be required to state if the video was also transmitted on TV or any other channel after going live online. The video should be precisely for online mediums and no other advertising mediums. The number of impressions received should be mentioned.

B2B Content Campaign
Any content campaign used to market products/services to other businesses so as to win over clients for business, collaborations or partnerships will be eligible to be awarded under this category.

Best Digital Influencer Marketing Campaign
Any influencer led marketing campaign which made use of a powerful, unique content to communicate with the target group on digital media platforms to drive favourable results

Best SEO Marketing Campaign
Awarded to the most creative and strategic use of Internet search technology to achieve a direct SEO marketing objective.

Best Use of Mobile for Content Marketing Campaign
Any brand that willfully creates and uses high quality content specifically for mobile as a medium to promote its products and/or services will be eligible for this category of awards. Games, apps etc. are also applicable to be entered.

Branded Content Campaign
The award celebrates the power of branded content to create meaningful connections with audiences and drive business results. It honours creativity, innovation, and effectiveness of a branded content campaign that successfully engaged and connected with its target audience. The winning campaign in this category will have demonstrated exceptional storytelling, aligning the brand's values with those of its audience and having effectively communicated the brand's message. The marketing campaign communication should be an indirect means of interaction with the target audience through long format videos, short films, web series, podcasts, e-books and others.

Customer Engagement & Experience Campaign
This award recognizes a brand in creating exceptional customer experiences and building long-term relationships with their customers. It celebrates campaigns that focus on delivering an exceptional customer experience across all touchpoints and improving overall customer engagement. Nominations must clearly demonstrate brands' deep understanding of customer needs and expectations, how it created innovative and personalized experiences that resonate with their target audience in addition to creativity, originality, effectiveness and measurable results.

Festive Marketing
The award recognizes a brand that has successfully launched a marketing campaign during the festive season aimed at directly engaging with their target audience and taken the most creative and impactful approach to reach them. Nominations should clealry demonstrate objective, understanding of the target audience, approach to messaging, measurable outcomes, and effective use of multiple channels to create a cohesive and impactful campaign. Eligible campaigns may include social media campaigns, influencer partnerships, experiential marketing events, product launches, or any other consumer-facing marketing initiative.

Not for Profit Campaign
This award recognizes a brand that made a positive social impact through a not-for-profit campaign. It celebrates the brand's commitment to creating meaningful change in the world. Nominations must clearly demonstrate creativity, innovation, and effectiveness in addressing a social or environmental issue and how the campaign has successfully engaged the target audience, increased awareness about the issue, and inspired action towards a solution. The campaign should have been executed by NGOs, government or public organizations, trusts, etc. Private organizations and MNCs cannot apply in this category.

Product Designing & Packaging
This award recognizes a brand that has successfully leveraged cohesive and engaging product design and packaging to engage with their customers. The product design and packaging should successfully captures the essence of the brand, resonates with their target audience, and enhances the overall customer experience. It celebrates innovation, creativity, and excellence that goes into creating an outstanding product design and packaging campaign. It acknowledges the strategic thinking, attention to detail, and craftsmanship that are necessary to develop a compelling and effective design and packaging. Nominations must clearly demonstrate the quality of the design and packaging, the degree to which it aligns with the brand's identity, the effectiveness of the campaign in engaging the target audience, and the overall impact on the brand's business results.

Product Launch Campaign
This award recognizes the efforts of a brand in introducing a new product to the market. Nominations must clearly demonstrate creativity, innovation, and effectiveness in their campaigns, which have resulted in successful sales and increased brand awareness. To be eligible for this award, a brand must have launched a new product within the past year, and the campaign must have been launched within the same period. The campaign must have utilized various marketing channels to promote the product effectively and generate excitement around its launch.

Sports Marketing Campaign
The award celebrates a brand that has used sports to engage with their target audience and achieve specific marketing objectives. It recognizes campaigns that have successfully leveraged sports as the central medium to connect to the consumer to create compelling and engaging marketing campaigns that resonate with their target audience by leveraging a specific sport league, live sporting events, or sports person. Nominations must clearly demonstrate creativity, engagement, impact, innovation and brand's ability to create unique and memorable experiences that captures the attention of their target audience and inspire them to engage with the brand.

Tech Enabled Campaign
This award recognizes a brand that has successfully utilized technology to create an innovative and effective marketing campaign. It celebrates campaigns that have leveraged technology - AR/ VR/ AI/ ML/bots/Metaverse and other technologies to drive engagement, increase brand awareness, and achieve measurable results. Nominations must clearly demonstrate creativity, originality, strategic thinking, effective use one or more technology platforms or tools and measurable results from it.

Best Enterprise Product or Service
Any state-of-the-art mobile tool designed and dedicated to the purpose of helping and supporting users from corporations or enterprises to work smarter and do business better on the move by providing efficient tools, mechanics, services, products and/or information relevant to the domain.

Best Entertainment App
This award honours the best mobile app developed for entertainment content including music/ film/ short videos etc. All forms of entertainment are eligible for this award.

Best FinTech App
This award honours the best mobile app developed for fintech space with friendly interface showcasing the elements that make their app standout from the rest.

Best Innovative Mobile App
Any pre-emptive and innovative mobile app designed with the idea of serving the consumer &/or engaging them with an innovative concept that captivates a significant user base.

Best User Experience in an App
All mobile apps that offer the best user experience through innovative design and useful functionality.

Best User Interface in an App
All mobile apps that sets an industry standard of excellence for user interface design by creating a seamless experience for end-users.

Digital Agency of the Year
With digital agencies growing rapidly to meet the demands of an increasingly digital workforce, the judges are looking for the agency that stands out as a little different while also delivering consistently high-quality work. Whether it’s growing their client base or exceeding the expectations of existing clients all while using digital tools in a smart way, this category aims to showcase the agency that’s using digital to stand out from the crowd.

Digital Person of the Year
The apex individual title, it looks forward to awarding a person who has made an outstanding contribution for the promotion of Internet and/or mobile services in India through any endeavor or work of his company, government department or NGO in the form of any executed project or application that rendered significant developments in the digital domain in terms of reach, accessibility, convenience, and acceptance with proven results.

Digital Start-up of the Year
This category seeks to award a company pertaining to the arena of Internet or Mobile that was started or incorporated on or after 01 January 2020 and has demonstrated commendable growth in its operations at a brisk pace and promises to make it big in the industry in near future.

Excellence in Wearable Healthcare Devices
Aims to recognize brands and organizations making revolutionary contributions to the way humans have been keeping track of their health by manufacturing handy wearable healthcare products such as fitness trackers, smart watches, portable ECG monitors, bio sensors, heart-rate trackers that make it super quick and easy to keep track of one's daily health stats like macros, maintenance.

Health Tech Solution of the Year
Aims to recognize a manufacturer, distributor, service provider, and Medtech IT solutions provider of healthcare technology/ software/ equipment, etc

Healthcare Insurance Company of the Year
Aims to recognize organizations having a minimum of 2 years of business operations in India for providing health insurance facilities.

Medical Device Manufacturer / Service Provider of the Year
Aims to recognize a medical device developer or medical service provider company working to optimise patients' journey and processes in healthcare.

Best Cross border campaign
For internationally focused campaigns.

Best ecommerce agency
Rewarded to the eCommerce Agency that demonstrates exceptional delivery on behalf of their clients.

Best ecommerce customer service
Awarded to the eCommerce business that can demonstrate outstanding customer service.

Best innovation in delivery
Awarded to the eCommerce business that has innovated to improve its delivery service level.

Best E-sports Platform
This award recognizes the top online systems or services where competitive video gaming happens, connecting players, teams, and fans for exciting esports tournaments and events.

Best Game Service Provider
This award category recognises gaming platforms who power the gaming world. From server hosting and live streaming platforms to game distribution and player support, it celebrates the gaming service industry champions.

Best Innovation In Game
This award category recognises gaming visionaries who have made groundbreaking and imaginative advancements in the world of gaming, from gameplay mechanics and storytelling to immersive technologies and beyond.

Game of the Year
the best overall game of the year, often considering factors like gameplay, graphics, storytelling, and impact on the industry.

Best International Content
Honouring the best foreign-language or international content available on an OTT platform

Best User Experience
Recognizing an OTT platform's exceptional user interface and overall user experience.

OTT Platform of the Year
Awarding the overall best-performing OTT platform based on content, user experience, and impact.

Regional OTT Excellence Award
Regional OTT platform that stands out for its exceptional content creation and groundbreaking initiatives thereby redefining the boundaries of regional entertainment and setting new industry standards.

Best Emerging Logistics Breakthrough
Celebrating groundbreaking technologies shaping the logistics future. Evaluated on uniqueness, innovation, market impact, and transformative potential. Acknowledging advancements pushing the boundaries of the industry, this award spotlights tech-driven evolution in logistics.

Global Logistics Technology Pioneer Award
Recognizing trailblazers in cross-border logistics leveraging technology for innovation and efficiency. Awarding excellence in facilitating international trade through digital platforms and logistics tech. Honouring proven success in optimizing cross-border operations and dedication to enhancing global supply chain visibility and efficiency through pioneering technology.

Last Mile Revolution Award
Showcasing excellence in the final frontier of delivery technology. Recognizing innovative last-mile delivery methods, on-time and contactless solutions, and customer satisfaction-driven improvements. This award commends achievements in perfecting the crucial last leg of logistics, ensuring satisfaction and efficiency.

Smart Fulfillment Innovator Award
Honouring efficiency and precision in order fulfilment. Criteria include advanced automation and AI utilization, order accuracy and speed, and innovative inventory tech management solutions. This award recognizes pioneers in enhancing the fulfilment process, setting benchmarks for streamlined operations.

Ad Tech Company of the Year
Judges are looking for software that is transforming how brands, agencies and publishers create, run, measure and manage digital advertising campaigns on whichever platform they choose.

Best SaaS Product for Digital Marketing
This may include, but is not limited to: Search Engine Optimization (SEO), Search Engine Marketing (SEM), content marketing/automation, campaign marketing, social media marketing, e-mail marketing and data-driven marketing.

Big Data Trailblazers Award
This category is open to all private companies, privately funded or VC backed (Series C or earlier), under seven years old. It is open to Big Data startups offering innovative solutions to enterprises based anywhere around the world. Buzzwords of what may be considered hot and innovative include: Cassandra, Hadoop, Data Loading, NoSQL. Don’t see your product or services category listed? Don’t worry, the list is not exhaustive and all innovative products and services from companies that meet the criteria will be considered. After all, we are looking for trailblazers and you may be creating a technology or market that we don’t even know about!

Data Centre Excellence Award
The award celebrates organisation’s deeply committed to innovation, sustainability, security, and service delivery. It recognises significant strides in transforming data center technology, practices, and processes, evaluating efforts for energy efficiency through eco-friendly practices. Entrants showcase innovative security measures, risk mitigation, and robust protocols ensuring data integrity. Demonstrating consistent service level agreement adherence and a comprehensive approach to legislative compliance and performance optimisation, this award signifies an all-encompassing commitment to excellence in data center practices.